Witch Draft Brewing Co.

Variety Six Pack 

Packaging and branding concept for a Goth Style beer line. In this variety pack, each bottle contains a different beer style represented by the illustration and name on each label. 

I chose to keep with the theme of darkness and mystery by making the bottles and labels black and having the illustrations in white line work for contrast. The logo is placed above the label to stand out and to also be seen on the bottles when in the 6-pack casing. 

Constructed Packaging with Bottles

The case for the six pack was designed with the idea of showcasing the illustrations on the labels. The case has open face windows to display the unique illustrations, and the name of the beer style corresponding to each bottle is placed underneath each window.