Witch Draft Brewing Co.

Variety Six Pack 

Packaging and branding concept for a Goth Style beer line. In this variety pack, each bottle contains a different beer style represented by the illustration and name on each label. 

I chose to keep with the theme of darkness and mystery by making the bottles and labels black and having the illustrations in white line work for contrast. The logo is placed above the label to stand out and to also be seen on the bottles when in the 6-pack casing. 

Witch Draft Logo and Variations

The logo for Witch Draft was inspired by traditional tattoo-style illustrations of hands and uses fine lines to create a clear and recognizable image of bold femininity.